In the world of news and advertising media operations, keeping up with audience and advertisers’ expectations is more critical, nuanced and multi-faceted than ever. Digital competition is growing, margins are thinning, change is constant and the long term vision too often takes a back seat to “right now.” Alliant’s consultants can help.
Alliant’s news and advertising media team draws on more than 20 years of experience consulting newspaper and cross-media operations – from editorial to ad sales, creative, production, circulation sales and delivery – to implement quick, practical solutions, whether for a single title or function, or for an entire a portfolio or media enterprise. With Alliant you can align your strategy, operating models, organization structure and people to:
Alliant’s news and advertising consultants have worked with papers across the country, from groups of suburban weeklies to Top 10 metro dailies. Clients have included:
Learn more from Alliant Consulting’s News and Advertising Media Case Studies.
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"I also wanted to mention how much we appreciate all of the feedback that Alliant has given to (us). The strategic benchmarking analysis and evaluation that Alliant provided will now allow our company to establish leadership performance targets. This not only gives credibility to the data that we provide to our top management but validates that we are heading in the right direction with our key performance indicators. Alliant has also helped us understand the gaps in our lower performers and the implications to our internal/external customers. This prioritization will focus our efforts on opportunities that really matter. Thanks,"
