IMPROVE EDITORIAL AND ADVERTISING quality, service and productivity while reducing labor costs across multiple locations
Project Focus
Weekly Newspaper’s Advertising and Editorial Prepress Ad Order Entry and Pagination
Assess and redesign operations and workflows related to pagination, ad order entry, and editing
Prepare and coach a client team to complete the detailed operational redesign, including new workflows, staffing, scheduling, skills, and systems
Client Gains: Financial and Operating Benefits
50% reduction of page handling during pagination process
Editors achieved a 25-30% gain in time, through realigned responsibilities that eliminated pagination tasks
43% improvement in productivity (increased ratio of mastheads to editor from 1.6 to 2.3)
Organizational realignment to improve coverage, productivity, and quality across 25 weekly newspapers
Time available for editors to raise visibility in the community increased by 100%
Reduced staff by 11%
Key Changes that Supported Client Goals
Developed new model for editorial and advertising staff functional responsibilities
Trained, coached and supported 5 directors and team members to implement the new model
Developed benchmarks, procedures and practices; identified key indicators to report and measure activity; established processes for rate compliance reporting and overall communications; provided tools for balancing pages, deadlines and mastheads for pagination scheduling; and revised staff scheduling for ad order entry and graphics work.
Coached implementation team on the role of an implementation coach, using key indicators to manage, and conducting model orientations with staff
Established weekly, monthly, and quarterly planning and communications meetings
Centralized advertising order entry functions
Realigned reporting from an independent operational structure, with 20+ titles under three publishers at three locations, to an integrated functional structure for editorial, advertising and operations
“…And, of course we can't help but attribute our success in large measure to our new way of doing business. Thank you Alliant!”
VP, Advertising Sales - Major Metro Newspaper
We are aware that scammers are claiming to be Alliant Consulting, Inc. personnel and making fake job offers in order to obtain individuals' private data. Review communications carefully to verify their authenticity.
