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Case Studies filtered by Newspaper / Publishing:



Contact Center Assessment Nets Improved Customer Service & Reduced Costs for National Newspaper

National Newspaper wishes to project future needs, assess the performance and potential of the current consumer sales and support operations and determine whether/how to outsource all customer contact functions. They currently serve customers via a combination of in-house and outsourced contact centers providing customer support via web, chat, email and telephone. Alliant conducted the assessment, […]

Top 10 U.S. Metro Daily Newspaper Advertising Sales & Audience Development

REDESIGN RETAIL ADVERTISING SALES incentive programs, goal setting, communications, territory alignment, inbound sales/contact functions, improve service, quality and productivity Project Focus Redesign Retail Advertising sales incentive programs, goal setting, communications, and territory alignment Redesign Classified Advertising incentives, goal setting, communications, and inbound sales/contact operations Consolidate Classified and Circulation Call Centers to improve service, quality and […]

Sales Representative Training For A Medium-Sized Newspaper In The U.S.

INCREASE SALES PERFORMANCE, QUALITY AND SERVICE resulting in increased advertising revenue, improved ad quality, and decreased adjustment and makegood costs Training Focus To develop training programs that focus on sales and sales management skills designed to improve customer service, quality, revenue performance, and sales productivity. Financial and Operating Benefits 4.4% improvement in Advertising revenue 10 […]

Top Ten Metro Daily Newspaper

IMPROVE SERVICE QUALITY AND PRODUCTIVITY LEVELS related to Retail Advertising Sales and Support, Pre-Press, Ad Production and Spec Ad design to reduce labor costs and adjustments to revenue while increasing Customer Satisfaction. To increase Classified Advertising revenue, improve customer service, and reduce abandoned calls, makegoods, adjustments and other costs.  To increase Circulation sales effectiveness and […]

Major Metropolitan Newspaper – Classified Advertising Department

INCREASE ADVERTISING REVENUE, improve customer service, and reduce abandoned calls, makegoods, adjustments and other costs Project Focus Assess, redesign and implement new workflows, practices, procedures and organization structure to improve quality, service and productivity, and reduce costs in the classified sales, administration and accounting departments. Financial and Operating Benefits 21% increase in revenue per hour […]

Major Metro Advertising Operations

IMPROVE QUALITY, SERVICE AND EFFICIENCY by changing how and when ads are ordered and processed resulting in a high performance management model and culture that drive continuous improvement Project Focus To design and implement a new operational model which includes ad operations, pre-press, sales, marketing, interactive media and supplements departments.  A team was formed to […]

Large Metro Daily Newspaper

PROVIDE STRUCTURE AND GUIDANCE to an Optimization Leadership Team assigned to develop an optimal operational redesign of the circulation and manufacturing operations from “deadline to doorstop” while identifying near-term opportunities for improvement in service, quality and efficiency and a plan for their implementation that would deliver cash flow savings and service improvements Project Focus To […]

Large Metro Daily Newspaper

ENHANCE THE SUCCESS OF AN INTERNAL TEAM chartered to identify ways to increase productivity and time to sell, and to reduce errors in the advertising department Project Focus Review process mapping and analysis work performed by internal teams and provide guidance regarding areas and methods for more penetrating documentation, analysis and recommendation development. Financial Benefits […]

Major Metropolitan Newspaper Agency – Classified Advertising & Accounting Departments

IMPLEMENT A CUSTOMER-FOCUSED ORGANIZATION to increase revenue, service and operational performance Project Focus Beginning with departmental mission and standards, assess, redesign and implement new workflows, processes, practices, and organization structure to increase revenue through improved quality, service and productivity, and reduce costs in the classified sales, and accounting departments; optimize utilization of electronic systems and […]

Weekly Newspaper Organization Publishing 15+ Mastheads

GENERATE IMMEDIATE PERFORMANCE IMPROVEMENTS AND COST REDUCTIONS in the editorial and pagination areas of a multi-location weekly newspaper Project Focus Design and lead an operational assessment of pagination, ad order entry and editorial areas to identify opportunities, and develop recommendations with related cost benefit analysis and implementation plan. Financial Benefits In excess of 20% of […]

A Middle Market Newspaper in the U.S.

INCREASE CIRCULATION AND RETENTION, customer service, and operational performance and establish continuous improvement practices in the Circulation Customer Service Call Center and eight Distribution Centers Project Focus Designed and implemented a customer focused Circulation Distribution and Customer Service operational model to improve customer service quality and overall performance Reorganized and streamlined work flows to improve […]

One of the 10 Largest Newspapers In The U.S. Improves Service and Customer Retention

INCREASE HOME DELIVERY CIRCULATION, CUSTOMER SERVICE, customer retention and improve operational performance so that service, quality and retention are maintained long term, while reducing costs Project Focus Conducted an operational assessment, designed and implemented the recommendations for a “customer focused” Circulation Distribution and Sales Organization to increase retention, service, quality and operational performance while reducing […]

One Of The 10 Largest Newspapers In The U.S.

IMPROVE AND STANDARDIZE CIRCULATION ACCOUNTING PRACTICES and systems and create efficiencies and profits in the process Project Focus Reorganized and streamlined workflows in circulation accounting, which improved service, cash management and quality. Financial Benefits 25% reduction in calculation errors in Single Copy Centers 50% reduction in turnaround time for cash application (2 days to 1 […]

Weekly Newspaper Organization Publishing 20+ Mastheads

IDENTIFY WAYS TO IMPROVE QUALITY AND SERVICE while significantly reducing labor costs in a multi-location weekly newspaper Project Focus Assessment of workflows, staffing, scheduling, skills and systems related to pagination, ad order entry and editorial. Financial Benefits Identified opportunities to achieve: 8% annualized labor cost reductions in editorial and production 50% reduction in page handling […]

A Middle Market Newspaper in the U.S.

DESIGN AND IMPLEMENT AN AD FLOW MODEL that improves and perpetuates overall customer service, quality and revenue performance Project Focus Designed and implemented a streamlined Ad Flow Model impacting Advertising Sales, Production, Marketing Development, Finance, and a newly designed department, Ad Central.  The new ad flow structure provided an enhanced quality assurance process designed to […]

A Large Newspaper In A Highly Competitive Metropolitan Market

TRANSFORM OPERATIONS in Advertising, Marketing, Finance and Production departments for improved customer service, quality, and productivity, and overall revenue performance Project Focus Design a viable operating model that meets the goals established by executive management, document and assess the current operations, and develop an implementation plan to move from the current state to the new […]

One of the 10 Largest Newspapers in the U.S.

IMPROVE SERVICE QUALITY AND PRODUCTIVITY LEVELS related to Sales and Advertiser Support, Pre-Press, Ad Production and Spec Ad design to reduce labor costs and adjustments to revenue while increasing Customer Satisfaction Project Focus Conducted an operational assessment, designed and implemented the recommendations for a “customer focused” Sales and Production Organization.  Reorganized and streamlined workflows to […]

A Middle Market Newspaper

IMPLEMENT ORGANIZATIONAL AND OPERATIONAL CHANGES in advertising sales and the ad flow process focusing on customer service, quality, and productivity performance improvements designed to generate increased advertising revenue, improve ad quality, and reduce adjustment and makegood costs Project Focus Designed and implemented programs to improve sales, customer service and overall performance.  Reorganized and streamlined work […]

Small Market Daily Newspaper Advertising Sales and Production

INCREASE AD THROUGHPUT, QUALITY AND SERVICE while reducing ad errors and Advertiser adjustments to revenue Project Focus Designed and implemented a reorganized Advertising Sales and Production Organization Improve customer service, quality, operating effectiveness and increase advertising revenue Through decreased revenue adjustments Financial Benefits 41% reduction in number of credit adjustments 14% reduction in dollars per […]

Top 10 Canadian Newspaper Audience Development

IMPROVE OPERATIONAL PERFORMANCE to better serve its audience and advertisers, and to protect and grow its market share Project Focus Newspaper telemarketing sales, single copy, and delivery operations Redesigned and implemented standardized work-flows, processes, policies, procedures and organization structure Increase service, retention, quality and performance while reducing costs Client Gains: Financial and Operating Benefits 19% […]

Top 10 U.S. Metro Daily Newspaper Classified Advertising

IMPROVE EFFICIENCY AND EFFECTIVENESS of the in-bound customer contact operations across all categories of Classified Advertising Project Focus Classified Advertising Sales at a Large Daily Newspaper Develop and implement comprehensive operational  recommendations for inbound contact activity across all categories of classified advertising Improve service, quality, and productivity through operational changes Client Gains: Financial and Operating […]

Major Metro Daily Newspaper Ad Sales, Prepress & Finance

INCREASE COLLABORATION, EFFICIENCY AND REVENUE in an organization experiencing low sales productivity and cooperation between inside/outside sales representatives, accounting staff, and the prepress team Project Focus Daily Metro Newspaper’s Advertising, Prepress, and Finance Departments Assess, redesign and implement new standards, workflows, processes, organization structure, incentives, rates, policies and procedures Identify, measure and realize opportunities to […]

16 Edition Suburban Weekly Newspaper Group Editorial and Pagination

REDUCE COSTS in editorial operations, pagination procedures, and technology across multiple locations, while maintaining and improving quality and service to community readers and advertisers Project Focus Suburban Newspaper Editorial and Pagination Operations Assess and redesign operations model to improve organization structure, processes, workflows, procedures and tools Train and coach a client task team to implement […]

Top 10 U.S. Metro Daily Newspaper Audience Development Improves Service and Sales

INCREASE SERVICE AND SALES EFFECTIVENESS, reduce customer churn, and decrease operating costs across nine circulation-focused operating divisions Project Focus Metro Daily Newspaper’s Audience Development Operations, including Direct Sales, Telemarketing Sales, Customer Service, and Delivery Operations Assess, redesign, and implement new workflows, processes, policies, procedures, and organizational structure Client Gains: Financial and Operating Benefits 27% increase […]

Major Metropolitan Daily Newspaper Information Services

IMPROVE MANAGEMENT REPORTING in both quality and effectiveness of information capture and presentation Project Focus Daily Newspaper’s Information Systems team and internal clients in Advertising, Finance, Circulation and Production Design and implement a formal process in the IS department for responding to requests from report users Improve report quality, timeliness, and usability Improve customer service […]

Top 10 U.S. Daily Newspaper

INCREASE CUSTOMER FOCUS throughout the organization and improve service responsiveness both inside and outside the company – and thereby increase revenue, external customer retention, internal customer satisfaction, operational performance, and resource utilization Project Focus Large Daily Newspaper’s Retail Ad Sales and Production, Classified Advertising, Circulation, Finance, Accounting, Purchasing and Human Resources Departments Assess, redesign and […]

20+ Edition Suburban Weekly Newspaper Editorial, Prepress & Pagination

IMPROVE EDITORIAL AND ADVERTISING quality, service and productivity while reducing labor costs across multiple locations Project Focus Weekly Newspaper’s Advertising and Editorial Prepress Ad Order Entry and Pagination Assess and redesign operations and workflows related to pagination, ad order entry, and editing Prepare and coach a client team to complete the detailed operational redesign, including […]

Major Metro Daily Newspaper Rate Compliance

IMPROVE RATE CARD COMPLIANCE in the advertising department; ensure consistent and accurate rating and billing practices; and increase both revenues and customer satisfaction Project Focus Daily Metro Newspaper Ad Sales, Sales Management, Finance / Billing, and Programming Enhance advertising revenue per line sold through better control of rates and discounts Develop new rate-request process to […]

Top 10 U.S. Newspaper Advertising Sales and Production

IMPROVE CUSTOMER SERVICE and increase advertising revenue and productivity Project Focus Newspaper Advertising Sales, Advertising Production, Operations, and Administration Assess, redesign and implement new workflows, processes, policies, procedures, and organization structure Improve quality, service, productivity, and resource management Client Gains: Financial and Operating Benefits 30% increase in sales time for generating revenue 70% decrease in […]

Metro Newspaper Ad Flow Management Development

IMPLEMENT ORGANIZATIONAL AND OPERATIONAL CHANGES in the ad flow process focusing on customer service, quality, and performance improvements designed to generate increased advertising revenue, improve ad quality, and to decrease adjustment and makegood costs Training Focus To prepare all levels of management to accept, actively participate, and perpetuate changes being implemented in service, quality and […]

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