Alliant Consulting Aligning people, processes and metrics to meet your business goals.

IMPROVE EDITORIAL AND ADVERTISING quality, service and productivity while reducing labor costs across multiple locations

Project Focus

  • Weekly Newspaper’s Advertising and Editorial Prepress Ad Order Entry and Pagination
  • Assess and redesign operations and workflows related to pagination, ad order entry, and editing
  • Prepare and coach a client team to complete the detailed operational redesign, including new workflows, staffing, scheduling, skills, and systems

Client Gains: Financial and Operating Benefits

  • 50% reduction of page handling during pagination process
  • Editors achieved a 25-30% gain in time, through realigned responsibilities that eliminated pagination tasks
  • 43% improvement in productivity (increased ratio of mastheads to editor from 1.6 to 2.3)
  • Organizational realignment to improve coverage, productivity, and quality across 25 weekly newspapers
  • Time available for editors to raise visibility in the community increased by 100%
  • Reduced staff by 11%

Key Changes that Supported Client Goals

  • Developed new model for editorial and advertising staff functional responsibilities
  • Trained, coached and supported 5 directors and team members to implement the new model
  • Developed benchmarks, procedures and practices; identified key indicators to report and measure activity; established processes for rate compliance reporting and overall communications; provided tools for balancing pages, deadlines and mastheads for pagination scheduling; and revised staff scheduling for ad order entry and graphics work.
  • Coached implementation team on the role of an implementation coach, using key indicators to manage, and conducting model orientations with staff
  • Established weekly, monthly, and quarterly planning and communications meetings
  • Centralized advertising order entry functions
  • Realigned reporting from an independent operational structure, with 20+ titles under three publishers at three locations, to an integrated functional structure for editorial, advertising and operations

“Alliant is like hiring a staff member who understands the company's priorities and delivers results in the time asked for. They understand the full scope of the work before dollars are committed and meet the expectations asked for.”

Director, Advertising Operations - Major Metro Newspaper