Alliant Consulting Aligning people, processes and metrics to meet your business goals.

IMPROVE SERVICE QUALITY AND PRODUCTIVITY LEVELS related to Sales and Advertiser Support, Pre-Press, Ad Production and Spec Ad design to reduce labor costs and adjustments to revenue while increasing Customer Satisfaction

Project Focus

Conducted an operational assessment, designed and implemented the recommendations for a “customer focused” Sales and Production Organization.  Reorganized and streamlined workflows to increase service, quality and operational performance while reducing costs.

Financial Benefits

  • 11% reduction in adjustments
  • 8% reduction in rerun costs
  • 1% increased advertising revenue
  • 5% reduction in labor costs associated with revisions
  • 5% reduction in labor associated with revisions
  • 98% overnight proof turnaround

Key Changes and Operational Benefits

  • Developed Advertising mission statements and standards for quality and service
  • Implemented a redesigned organization structure, consolidating functions and departments
  • Implemented a “control point” ad tracking system
  • Implemented staffing and scheduling based on objective measurements
  • Implemented a consolidated tearsheet fulfillment center
  • Implemented same day response to all advertiser requests
  • Redesigned compensation packages for the new organization structure
  • Implemented key indicator reporting and daily performance review meetings
  • Developed Customer/Sales Executive training materials/program re: production specifications, terminology and color
Testimonials

"I also wanted to mention how much we appreciate all of the feedback that Alliant has given to (us). The strategic benchmarking analysis and evaluation that Alliant provided will now allow our company to establish leadership performance targets. This not only gives credibility to the data that we provide to our top management but validates that we are heading in the right direction with our key performance indicators. Alliant has also helped us understand the gaps in our lower performers and the implications to our internal/external customers. This prioritization will focus our efforts on opportunities that really matter. Thanks,"

VP, Global Logistics and Fulfillment

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