Alliant Consulting Aligning people, processes and metrics to meet your business goals.

IMPROVE SERVICE QUALITY AND PRODUCTIVITY LEVELS related to Sales and Advertiser Support, Pre-Press, Ad Production and Spec Ad design to reduce labor costs and adjustments to revenue while increasing Customer Satisfaction

Project Focus

Conducted an operational assessment, designed and implemented the recommendations for a “customer focused” Sales and Production Organization.  Reorganized and streamlined workflows to increase service, quality and operational performance while reducing costs.

Financial Benefits

  • 11% reduction in adjustments
  • 8% reduction in rerun costs
  • 1% increased advertising revenue
  • 5% reduction in labor costs associated with revisions
  • 5% reduction in labor associated with revisions
  • 98% overnight proof turnaround

Key Changes and Operational Benefits

  • Developed Advertising mission statements and standards for quality and service
  • Implemented a redesigned organization structure, consolidating functions and departments
  • Implemented a “control point” ad tracking system
  • Implemented staffing and scheduling based on objective measurements
  • Implemented a consolidated tearsheet fulfillment center
  • Implemented same day response to all advertiser requests
  • Redesigned compensation packages for the new organization structure
  • Implemented key indicator reporting and daily performance review meetings
  • Developed Customer/Sales Executive training materials/program re: production specifications, terminology and color

Alliant really did a great job helping us stand up our department. As I read through this transition report it struck me how much we accomplished in a relatively short time. We’ve got a lot left to do, but you really got us on the right track.

Director, Enterprise Software Development - National Cable Communications Company