Alliant Consulting Aligning people, processes and metrics to meet your business goals.

IMPROVE CUSTOMER SERVICE and increase advertising revenue and productivity

Project Focus

  • Newspaper Advertising Sales, Advertising Production, Operations, and Administration
  • Assess, redesign and implement new workflows, processes, policies, procedures, and organization structure
  • Improve quality, service, productivity, and resource management

Client Gains: Financial and Operating Benefits

  • 30% increase in sales time for generating revenue
  • 70% decrease in spec-ad turnaround time, from 10 days to three
  • 40% reduction in number of proofs pulled — with a 50% decrease in number of proof revisions per ad
  • 12% increase in sales revenue
  • 96%+ conformance with quality standards for ad layouts and materials
  • 98% of display ads submitted from sales on time, enabling production to meet service target of 8:00 AM next-day delivery for proofs
  • Tracking system to monitor status of 99% of display ads
  • Increased productivity of ad production team by 24%

Key Changes that Supported Client Goals

  • Designed/implemented new operational model with redefined roles, responsibilities, and even “routine days” for the entire sales team, from the street to support and production
  • Optimized roles, putting sales managers and sales reps on the street producing ad revenue, rather than performing ad support functions
  • Developed and implemented standards of service, quality and performance for sales, advertising and related operations
  • Developed and implemented a management reporting and communication system for daily measurement and reporting of key indicators and results
  • Designed and implemented a 74-module employee skills training program for a workforce of more than 500
  • Developed customized training solutions and trained 25 managers to be more effective in the redesigned environment
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