Alliant Consulting Aligning people, processes and metrics to meet your business goals.

INCREASE AD THROUGHPUT, QUALITY AND SERVICE while reducing ad errors and Advertiser adjustments to revenue

Project Focus

  • Designed and implemented a reorganized Advertising Sales and Production Organization
  • Improve customer service, quality, operating effectiveness and increase advertising revenue
  • Through decreased revenue adjustments

Financial Benefits

  • 41% reduction in number of credit adjustments
  • 14% reduction in dollars per credit adjustment
  • 74% reduction in proof turnaround time
  • 10% to 15% increase in time for Sales Representatives to sell
  • 50% improvement in settlement of customer complaints and credit adjustments
  • 72% reduction in ad processing forms

Key Changes and Operational Benefits

  • Developed Customer Service standards for improved quality and service
  • Implemented a redesigned organization structure, consolidating functions and departments
  • Implemented a Control Point Team – eliminating multiple entry points into production
  • Implemented an ad tracking process to locate, track and status ads
  • Implemented staffing and scheduling based on objective measurements
  • Implemented key indicator reporting and daily performance review meetings
  • Implemented a cross departmental SWAT team that focused on operating barriers
  • Implemented and trained Sales Representatives on correct ad layout processes and procedures

"I wanted to thank you and your staff for all the hard work and time spent putting this project together. I know it will bring the needed changes to our operations so we can better service our customers. I also know it's taken a lot of hard work and many long hours to put together a project of this magnitude, It's the best thing I've seen in our business in the past 25 years. Thanks again."

District Manager, Field Services - Major Metro Cable Communications Company