Small Market Daily Newspaper Advertising Sales and Production - Alliant Consulting

INCREASE AD THROUGHPUT, QUALITY AND SERVICE while reducing ad errors and Advertiser adjustments to revenue

Project Focus

Designed and implemented a reorganized Advertising Sales and Production Organization
Improve customer service, quality, operating effectiveness and increase advertising revenue
Through decreased revenue adjustments

Financial Benefits

41% reduction in number of credit adjustments
14% reduction in dollars per credit adjustment
74% reduction in proof turnaround time
10% to 15% increase in time for Sales Representatives to sell
50% improvement in settlement of customer complaints and credit adjustments
72% reduction in ad processing forms

Key Changes and Operational Benefits

Developed Customer Service standards for improved quality and service
Implemented a redesigned organization structure, consolidating functions and departments
Implemented a Control Point Team – eliminating multiple entry points into production
Implemented an ad tracking process to locate, track and status ads
Implemented staffing and scheduling based on objective measurements
Implemented key indicator reporting and daily performance review meetings
Implemented a cross departmental SWAT team that focused on operating barriers
Implemented and trained Sales Representatives on correct ad layout processes and procedures

Testimonials

“… Alliant was the only organization I worked with that took the time to understand our organization, knew how to bring value without spending a fortune, and delivered more than pricey white paper – they stayed to implement their concepts. However, the most important feature of Alliant’s work is in the measured performances they deliver. Visualize being on the client’s premises, implementing the idea you just sold them as “the solution” and having the faith that the measurements achieved will deliver the results you just promised.”

Advertising Sales & Operations Executive - News Media Ad Sales

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