Alliant Consulting Aligning people, processes and metrics to meet your business goals.

INCREASE AD THROUGHPUT, QUALITY AND SERVICE while reducing ad errors and Advertiser adjustments to revenue

Project Focus

  • Designed and implemented a reorganized Advertising Sales and Production Organization
  • Improve customer service, quality, operating effectiveness and increase advertising revenue
  • Through decreased revenue adjustments

Financial Benefits

  • 41% reduction in number of credit adjustments
  • 14% reduction in dollars per credit adjustment
  • 74% reduction in proof turnaround time
  • 10% to 15% increase in time for Sales Representatives to sell
  • 50% improvement in settlement of customer complaints and credit adjustments
  • 72% reduction in ad processing forms

Key Changes and Operational Benefits

  • Developed Customer Service standards for improved quality and service
  • Implemented a redesigned organization structure, consolidating functions and departments
  • Implemented a Control Point Team – eliminating multiple entry points into production
  • Implemented an ad tracking process to locate, track and status ads
  • Implemented staffing and scheduling based on objective measurements
  • Implemented key indicator reporting and daily performance review meetings
  • Implemented a cross departmental SWAT team that focused on operating barriers
  • Implemented and trained Sales Representatives on correct ad layout processes and procedures

"I also wanted to mention how much we appreciate all of the feedback that Alliant has given to (us). The strategic benchmarking analysis and evaluation that Alliant provided will now allow our company to establish leadership performance targets. This not only gives credibility to the data that we provide to our top management but validates that we are heading in the right direction with our key performance indicators. Alliant has also helped us understand the gaps in our lower performers and the implications to our internal/external customers. This prioritization will focus our efforts on opportunities that really matter. Thanks,"

VP, Global Logistics and Fulfillment